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Mighty oaks from little acorns grow

Eric Loken writes:

Do by any chance remember the bogus survey that Augusta National carried out in 2002 to deflect criticism about not having any female members? I even remember this survey being ridiculed by ESPN who said their polls showed much more support for a boycott and sympathy with Martha Burke.

Anyway, sure that’s a long time ago. But I’ve often mentioned this survey in my measurement classes over the years. Guess who was the architect of that survey?

Boy oh boy . . . I didn’t know how long she’d been at it.

I’ve been searching everywhere for the text of the survey. In one news story she said, “If I thought the survey was slanted why would I have insisted that the sponsor release the entire list of questions?” At one point I had it somewhere . . . but maybe not electronic. After all it was 2002!

There was a piece in the Guardian that listed even more of the questions and some very severe British criticism. I had found that article this afternoon but now I can’t find it again.

Anyway, the Tribune piece gives the general idea.

This somehow reminds me of President Bloomberg‘s pollster, Doug Schoen.


  1. If it’s not OK for Augusta National to be all male, then why is it OK for these and other clubs to be all female?

    Five of the best women-only private members clubs

  2. AV says:

    Her priming worked better; the campaign polling must have been quite something !

  3. James says:

    In fairness, Conway looks like a rank amateur in the art of misleading polling as compared to whomever pulled off this ( survey for Narendra Modi. 90% support for the demonitization policy!

  4. I wonder if the British criticism included this bit on priming the Prime Minister from “Yes, Minister.”

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